Force Urbania: The New Shape of Luxury
India's First World-Class Modular Mobility Platform
Force Urbania should be understood not just as a "van," but as India's first world-class modular mobility platform. It is designed to offer the safety and comfort of a luxury car with the space of a mini-bus.
Here is the essential information for the public, broken down by what matters most.
1. Safety (The Biggest Priority)
The Urbania is the first in its segment in India to be compliant with global crash and safety standards, even though many of these are not yet mandatory for commercial vehicles.
Active Safety:
- Equipped with ABS (Anti-lock Braking System)
- EBD (Electronic Brakeforce Distribution)
- ESP (Electronic Stability Program)
Passive Safety:
- Features dual airbags (driver and co-driver)
- Monocoque body structure made of high-strength steel
All-Wheel Disc Brakes:
It is the only vehicle in its class to offer disc brakes on all four wheels for superior stopping power.
2. Premium Passenger Experience
Force Motors designed the interior to feel like a "Private Jet" rather than a bus:
Stand-up Height:
The cabin is tall enough (approx. 6.5 ft) for an average adult to walk through without bending.
Triple AC System:
Powerful cooling with individual AC vents for every single passenger.
Connectivity:
- Every seat has a dedicated USB charging port
- Individual reading lamp for each passenger
Panoramic Windows:
Large, sealed windows provide a great view while keeping road noise (NVH) and dust out.
Why Choose Force Urbania?
The Force Urbania is one of India's most feature-rich, safe, and comfortable passenger vans. With solid build quality, multiple seat options, good torque for loaded travel, and extensive safety equipment, it stands out in its class — especially for commercial and group travel needs.
The Force Urbania is a premium van/commuter platform from Force Motors that has significantly shifted the landscape for luxury travel and high-end fleet operations in India. It's designed to bridge the gap between a standard minibus and a luxury coach.
The Urbania is popular because it delivers a Business Class experience on the road. It combines the space of a bus with the luxury and safety of a premium sedan, making it the gold standard for modern Indian travel.
The New Messaging: "Global Standard" Appeal
The Force Urbania messaging should focus on its "Global Standard" appeal—moving away from the image of a basic "tempo traveller" and toward a "Private Jet on Wheels" experience.
"Why squeeze into a car when you can glide in a lounge? Experience India's first world-class van."
Key Features at a Glance
- Space: Stand-up internal height (6.5 ft)
- Safety: Airbags and Hill Hold Assist
- Comfort: Individual AC vents and reclining "Business Class" seats
- Tagline: Force Urbania: The New Shape of Luxury
Perfect for Corporate Travel
Time is money. Don't waste it in cramped commutes. Provide your team or high-value clients the premium environment they deserve. With Mercedes-derived engine technology and a whisper-quiet cabin, the Urbania is the ultimate corporate asset.
Imagine a professional group of executives in suits comfortably discussing a presentation inside the Urbania, utilizing the wide aisle and ergonomic seating.
Perfect for Family & VIP Travel
Panoramic Windows for the best views. Whether it's a family road trip or a VIP pick-up, do it in style.
Summary
The Force Urbania represents a paradigm shift in Indian passenger transport. It's not just a vehicle—it's a statement of luxury, safety, and comfort. From corporate executives to families on vacation, the Urbania delivers an unmatched travel experience that sets new standards in the industry.